De​sign a new product FAST, make it appeal to customers and set free your creative spirit along the way!

There is no way around it. If you want to develop a new product that sells, at some point you will have to come up with a new solution to a customer problem or issue. To many people this is scary, because you have to 'get creative'. With our method of designing a new product there is no need for this. You'll find that our brainstorming techniques are intuitive, for everybody and lead to results quickly. Plus you'll probably find that getting creative is actually a lot of fun! 

Three Important Steps to come up with a customer focussed new product fast

Set up Your Criteria

Build measurable criteria for your new product that reflect the customer need. 

Brainstorm Solutions

Come up with solutions that meet the measurable criteria you defined. Yes, this means you have to get creative!

Select the optimal solution

Once you have a few - or a lot - of possible solutions to meet your criteria, you have to select the best one.

On IGGinnovation you'll find some more information on How-to set up relevant, measurable criteria fast, How-to brainstorm solutions, and How-to select the very best one. 

Measurable Criteria

Here you find some posts on how to set up measurable criteria for your new product, based on your customer needs.

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Create winning products and launch within a yearDeveloping a new, profitable product

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Brainstorm Solutions

Here you find some posts on how you can brainstorm, and what a good processflow is for getting to solutions fast. 

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