Create winning new products with A.I.

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Create winning new products with A.I.

Module 5 Explore concepts

9 Lessons

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An introduction to the Explore phase, and creative problem-solving. Is everyone an artist?

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The first step towards solutions: defining the functions that the product should perform.

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There are often conflicting requirements for a design. This is usually difficult to solve, but if you succeed, you have already innovated! This video shows how to solve contradictions in your product creation.

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In this video, we come up with ideas to fulfil functions. This is where A.I. shines!

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We combine the best ideas for our functions into concept solutions. This video shows how you can come up with many possible solutions!

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Now we select the best concept solution. We don't do this lightly: we use the so-called Pugh matrix to calculate the best-fit concept.

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This shows you how to do importance ranking of your criteria in the Pugh matrix. As an aside, this decision tool is also very useful for other big decisions! Planning to buy a new car? Try this tool!

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This video does exactly what the title promises: determine the best-fit concept. It is further detailing what we started in lesson 6.

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This video looks for hybrid concepts, to further optimise the solution. This will give you a viable concept solution you can test in the market. It also brings us to the end of this mini course. I hope you enjoyed it. If you want any further information, contact details are on the website and at the end of this lesson!

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About the teacher

RJIGG2

Albert Einstein never stopped questioning.I never stop questioning and learning as well, because I am passionate about improvement. I truly believe we can get and do better, even if everything seems perfect. Improving on myself and on products is what gets me up in the morning. That drives my passion for innovation.I believe human ingenuity can solve any problem. It is my mission to help BtB companies unlock their ingenuity so they can better serve their customers, grow profitably and become more sustainable.HOW? This free mini course gives a behind-the-scenes look at the unique F.T.L. methodology.

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